You know our marketing gets stale after running the same marketing campaign time and time again. It loses its shock value with the market and the people no longer finds your product appealing. So what do you do? Well, why not look back on some of your classic and iconic marketing campaigns and give them a twisted boost. That’s what they do in the film industry. I mean, how many times are we going to see Batman or Superman re-packaged? Sometimes it works and sometimes it does not. But you never really know how well your marketing is going to vibe with the people unless you try (It could just be a generational thing).
So that’s exactly what I did with one of my online service products in the form of an after-school program. I tried one marketing approach which caught attention. It was good last year, but this year it felt kind of stale and old…
From 2017 – campcarrotjuice.wordpress.com
The Re-Vamped Version for 2018 – freeninjacamp.wordpress.com
I was very specific with adding a mascot that was fortunately available to creatively work with, to take pictures and post on social media. But the catch is that this is not for money, or sales. This is about helping kids with self-esteem, for free using social media.
A product like Stikbots that you can purchase at your local Wal-Mart is also a great creative challenge that can help in your marketing too!