Think about all the food cravings, the smoking/nicotine cravings, the gamers obsessed with playing video games, the millions of people obsessed with their iPads and cell phones.  Then think about what they all have in common, its about the hand.  It seems like we all NEED to do something with our hands.  But the question when it comes to the consumer is WHAT will satisfy that need?  Who are they?  Better yet, as a marketer, how can I get that NEED to pay attention to what I am trying to sell.  Right?  It takes creative thinking for sure.  So to engage my creative thinking on the idea of “touch” I created a few samples: