Creative marketing campaigns always change with the seasons so get use to it, especially if your competitor has a strategy remotely close to yours. And who doesn’t market for the holidays?
So what I recommend is to pick one symbolic element from that next holiday, then fuse in another element to market your product or service.
Let’s say your goal is brand recognition, and you need something to pull in your target market. You also want to be entertaining, as well as stay on top of current events.
So here are some examples of marketing I use on Twitter to help this account be recognized as a brand account (which is still in test mode).
Don’t forget to have fun too, it’s an experiment!
I hope you get inspired. Cheers!