Story of a Fledgling Marketer

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So there I am, in my second year at UC Irvine studying English because I wanted to be published Author and embark on a new career, and I did get published. However, it was with a publisher that prints on demand and they list it on Amazon for you. Unfortunately, what they don’t tell wanna-be fledgling authors is that you basically have to market the crap out of yourself, visit coffee shops, have book signings, mail postcards…y’know….market.

This was back in 2007 so we didn’t have all these nice Social Media sites to market online. But we did have Myspace, and I think Facebook was just in it’s beginning stages. So what I tried to do was create a brand name for a tee-shirt line, and there I go again, dazzled by my own awesome idea of selling t-shirts. Of course what they don’t tell you is that you have to buy the plain shirts first, then find a screen-printer, then try to find a shop to sell your tee-shirt. I’m like, “WHAT?” I don’t have time to be hustling my tee-shirts door-to-door while going to school full time, and work. So I found the next best thing and created one shirt through a site like Zazzle, wore it and took pictures of myself while posting it on Myspace.

I was working this “I am my main character” angle for marketing pictures, to give people the general idea, a brand name with a story behind it. However, I did not know anything about marketing, sales, who to talk to, nor how to market online. Then there was the advent of YouTube and I’m like, “SWEET! I can make my own commercial!” The sad part about that was my commercial makes no sense whatsoever. I just threw in a bunch of pictures and was hoping people would get turned onto buying a t-shirt.

Then the housing bubble burst, Wall Street and the banking industry almost collapsed, and there goes my most awesome genius idea of trying to create the next best tee shirt for women. So onto the next venture, a few years later…with my book still on Amazon. (Click Here to See Motherking on Amazon.com) I’m actually surprised my book is still on Amazon 10 years later.
Next Story: Dog Training and Dog Care. I followed the advice of other professionals that if you really want to succeed in life then you have to put yourself out there and become an expert. Start blogging about what you know and get some followers. “Oh yea,” I thought, “I was a dog handler for the US. Navy, I can totally use my knowledge and help everyday people train their dogs.” So I started a blog called, “Planet-Puppy.” I used my own Cocker Spaniel to make videos, created several online presentations with Slideshare, and had my very first FREE online summer camp for dog owners. People signed up too, as well as my Slidehshares were getting embedded on other professional dog sites gaining over 3million views in less then a year.

My goal was to start my own doggie daycare and I wanted the interior to be like a Hard Rock Cafe but for dogs only, namely old Hollywood dogs. But to get that lifted off the ground I needed a business loan, then to secure the loan you needed collateral (did not have it). Then unfortunately, my dog passed away in 2013 from terminal cancer and I totally lost all passion for dogs and dog care. My heart was broken because I lost my baby.

So I tore/deleted all my creations down from the internet and tried to move on. I tried to pick it back up in 2015 and re-posted my videos on YouTube. But there was a rock in my path and I had to move elsewhere. I still have all my dog care knowledge from the military and I have thought about picking it up again if I ever I got a new puppy in the future. But the key element is re-creating that journey with a new puppy, recording every moment and marketing like crazy, if you know what I mean.

All in all, I learned valuable information from both my fledgling marketing experiences. Also, there is a difference between marketers and sales people. But do you have a fledgling story about the first product you tried to market all by your lonesome self? How did that go? Post your comments down below. Thank you!

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